itel Black Friday 2025 – Mega Sales Acceleration Campaign

Project Overview

Led the 2025 Black Friday campaign across Sub-Saharan Africa with the goal of doubling sales, outperforming competitors, and securing top marketplace rankings during the region’s most critical e-commerce season.

Key Responsibilities & Execution
1. Marketplace Partnership & Negotiation (Jumia Black Friday Gold Partner)

Negotiated a strategic partnership with Jumia, securing Gold Partner status at nearly 50% discount, unlocking premium on-platform exposure and exclusive traffic resources.

Aligned country-specific marketing packages with Jumia teams across Nigeria, Kenya, Ghana, and other SSA markets to maximize visibility.

2. Supply Chain, Country Pricing & Distributor Alignment

Worked closely with country managers to redesign Black Friday pricing architecture, ensuring alignment with distributor margin structures while still enabling aggressive promotional pricing on Jumia.

Resolved supply-chain instability by coordinating PSI, replenishment rhythm, and safety stock plans across all key markets.

3. Daily Performance Management & Tactical Optimization

Led day-by-day PSI tracking, reacting to real-time sales performance and inventory movements.

Coordinated with Jumia local teams on ongoing price adjustments, flash deals, and homepage placements to maximize sales velocity and Buy Box competitiveness.

Ensured continuous communication between marketplace, distributors, and regional teams for rapid decision-making.

⭐ Project Results & Impact
1. Strong Sales Growth
Achieved ~2× daily sales vs. normal periods in Nigeria, Kenya, and Ghana.
Forecasted to reach 2.5× monthly sales uplift by end of November.
Generated ~1.7× profit growth through optimized supply allocation and strategic pricing.

2. Category Ranking Breakthroughs

Nigeria: Maintained #1 in accessories and #3 in smartphones.
Kenya: Improved category ranking by three positions, reaching Top 5.
Ghana: Achieved near 2× growth, surpassing multiple key competitors.