Background
Personal Profile
Global Digital & E-commerce Leader driving high-ROI performance marketing, 0–1 DTC builds, and top-3 marketplace growth across 10+ countries.
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Delivered high-ROI digital growth by integrating performance marketing (Google, Meta, TikTok) with CRM, DTC, and KOL strategies to build scalable marketing ecosystems.
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Built 0–1 DTC e-commerce operations and managed major third-party marketplaces (Amazon, Jumia, TikTok Shop, Lazada, Flipkart, Shopee), achieving Top 3 rankings and generating 30,000+ monthly orders.
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Led full-funnel IMC and GTM execution across multiple product lines, driving successful product launches from positioning through campaign rollout in both emerging and mature markets.
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Demonstrated strong cross-cultural leadership with hands-on experience in 10+ countries, managing international teams and delivering measurable results across South Asia, Southeast Asia, and Sub-Saharan Africa.
Work Experiences
2023/7-Now
2017/6-2021/6
Transsion - itel & Infinix
In charge of marketing, GTM, and E-commerce.
Head of Global DTC & SSA E-commerce driving ROI 20+, multi-region digital growth, and global GTM success across emerging markets and IoT categories.
2021/7-2023/6
Halara
Head of Performance Marketing & Paid Media driving full-funnel growth, 1.65× ROI improvement, and high-efficiency acquisition across paid and earned channels.
2011/11-2017/6
Advertising Agency
Wavenet
SalesFrontier
Client Partner & Digital Marketing Strategist driving revenue growth, performance marketing excellence, and long-term partnerships with global tech brands.
2006-2010
National Chung Hsing University
Marketing/Marketing Management, General
2022-2024
Fudan University
Studying Certificate
2022-2024
The University of Hong Kong
Master of Business Administration - MBA