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Foton (Commercial Vehicles) – Vietnam Market Entry Research
Project type
Foton social analysis
Location
Vietnam
Market & Audience Insight: Analyzed Vietnam’s macroeconomic growth, mobile adoption, and B2B buyer journeys, identifying search engines as the top driver for website traffic (65%).
Competitive Analysis: Benchmarked search demand against key competitors (Sinotruk, Dongfeng), uncovering high-growth opportunities for Foton in local brand queries.
Strategic Alignment: Designed a phased full-funnel media strategy (Google Search, Display, DBM, and Social). Aligned Foton’s core product strength—light trucks (72% of sales)—with regional industrial demand and seasonal buying peaks to drive brand awareness and B2B leads.
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