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Foton (Commercial Vehicles) – Vietnam Google Growth Strategy
Project type
FOTON
Location
Vietnam
Search-Led Funnel Strategy: Capitalized on search behavior (which accounts for 65% of website traffic) by implementing a multi-stage funnel using Google AdWords, Google Display (AdSense), and DoubleClick Bid Manager (DBM).
Phased Audience Expansion: Mapped out a 4-stage campaign:
Jan–Feb (Targeting): Focused on core audiences using brand, product, and competitor search terms during low season.
Mar–Apr (Branding): Expanded reach across top websites to promote Foton’s light truck line (72% sales core) during the peak buying season.
May (Remarketing): Retargeted past site visitors and lookalike audiences via DBM to maximize brand recall and B2B conversions.